Public Relations SpecialistSnohomish County Emergency Radio System
Title: Public Education & Information Specialist
Position Classification: Temporary/Contract
Term of Employment: Immediately through November 30, 2018
Compensation: Up to $10, 000 per month plus expenses. Actual amount will be pre-determined through contract negotiations and be dependent of level of effort and experience.
Expenses: Travel (mileage) and materials
The Snohomish County Emergency Radio System (SERS) is seeking a qualified and experienced professional communicator to coordinate and execute its public education program regarding SERS role in providing emergency radio communications to our public safety agency users, radio’s role in 9-1-1 communications and related responses, and the importance of reliable and dependable 24/7/365 emergency radio communications in providing life saving services to people throughout Snohomish County. There is a very short time to provide factual information to educate the public on the need to upgrade and replace the 20-year old system as it will soon reach its end-of-life. A proposed countywide ballot measure proposes resources that address this need. SERS's role is to accurately and factually educate the public on the current state of ongoing emergency radio operations while not advocating either a PRO or CON position (vote) on this proposed ballot measure per all applicable codes and laws.
The Public Relations Specialist will:
- Work with the SERS Executive Director to create a public education campaign that will be effective in educating the public prior to the ballot measure decision in November 2018.
- Execute the agreed-upon communication effort working with SERS Board of Directors.
- Create custom-content such as PowerPoint presentations, emails, web-page (content only), pamphlets, and/or other media for distribution and/or presentation.
- Arrange and schedule public presentations at locations throughout Snohomish County at community or public events or at specially pre-arranged public meetings (e.g. City Council meetings, local board meetings, etc.).
- Coordinate email and/or other electronic means (e.g. social media) as methods of factually educating and/or presenting public information to the public on the SERS system.
- Ensure that all aspects of the public education campaign and any materials created are compliant with all applicable laws pertaining to the use of government resources for public education purposes only.
- Serve as the designated spokesperson with the media on behalf of the SERS organization.
Minimum Job Requirements:
- Five years of experience directly related to the public informational or educational responsibilities as specified above.
- Proficiency in Microsoft Office (e.g. Word, Excel, PowerPoint, Outlook) and Adobe Acrobat products to create material.
- Proficiency in communicating orally or in writing on behalf of a public agency by using appropriate media technologies (Windows-based Personal Computer, projectors and other online or offline audio/visual equipment.
- Understanding and ability to use electronic social media platforms such as email, FACEBOOK, Twitter, etc. for educating and factually informing the public.
Knowledge, Skills and Abilities Required:
- Strong time-management and task prioritization ability.
- Outstanding interpersonal communication skills.
- Outstanding public communication capabilities.
- Ability to be self-directed and accountable to an aggressive schedule.
- Ability to use independent judgment and to gather, manage and impart information to the public.
- Ability to create easy to understand informational content for internal and external audiences.
- Demonstrated ability to maintain impartiality.
Conditions of Employment:
- The Public Education and Public Information Specialist will be required to manage a schedule that is open for review and progress tracking by the SERS Executive Director at any time.
- Due to the part-time nature of this engagement and the outward facing role of this position, the Public Relations Specialist will not be required to report to the SERS office (currently located in Marysville, WA) daily, but a schedule for attending ongoing SERS meetings will be developed as appropriate.
- The candidate will preferably reside in Snohomish County to be efficient with regards to travel-time to public countywide events.
- The candidate must be able to move/carry limited audio-visual equipment (e.g. laptop, projector).
- Candidate must have the ability to drive and provide their own vehicle.
- Work hours and locations are flexible and some may occur in the evenings and/or weekends when public speaking opportunities arise.